Chinese frenzy over KFC Pokemon toy duck giveaway
Chinese consumers have gone crazy for a children’s toy giveaway once again, this time for a plastic duck freebie promotion by Kentucky Fried Chicken (KFC). This week KFC launched a new promotion offering three different Pokemon toys as a free gift as part of a set meal to celebrate the June 1 Children’s Day.
中国消费者再次为一款儿童玩具赠品而疯狂，这一次是肯德基(KFC)的塑料材质鸭子赠品促销活动。本周，肯德基推出了一项新的促销活动，提供三种不同的口袋妖怪玩具作为免费礼物，作为庆祝六一儿童节套餐的一部分。
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giveaway n· (公司为推销产品搭送的)随赠品 something that a company gives free, usually with sth else that is for sale
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However, one toy in particular, an adorable dancing duck called Psyduck, quickly ran out of stock, China News Service reported.
然而，据中国新闻社报道，其中有一种玩具很快就卖光了，这个可爱的会跳舞的鸭子叫做可达鸭。
The resulting manic scramble to secure one of the toys has led to scenes reminiscent of the buying frenzy surrounding the Beijing Winter Olympic mascot toy Bing Dwen Dwen earlier this year.
由此引发的疯狂抢购让人们想起了今年早些时候围绕北京冬奥会吉祥物冰墩墩的抢购狂潮。
scramble n.〔互相推撞的〕争夺，争抢:a situation in which people compete with and push each other in order to get what they want，比如说：•the usual scramble for the bathroom every morning每天早上的抢用卫生间
此外也可以用作名词，表示争夺，抢夺:to struggle or compete with other people to get or reach something，比如说：•Thousands of people will be scrambling for tickets.将有数千人抢购门票。
【熟词僻义】 secure这里不是名词“稳定”的意思，而是动作动词表示〔尤指经过努力而〕获得，得到:to get or achieve something that will be permanent, especially after a lot of effort，比如说：•The company secured a $20 million contract.这家公司争取到了一份二千万美金的合同。
frenzy 在这里指“热潮”，“狂热”。我们可以用到”there has been a recent frenzy for xx 来表示一个东西最近突然很火。
比如2018年4月30日，BBC也报导了一篇关于小猪佩奇的文章，我们一起来看一看：
'The Peppa Pig virus': Hong Kong newspaper South China Morning Post notes that there has been a recent frenzy for Peppa Pig products online, with users paying hundreds of yuan for goods such as "antique-style" Peppa Pig porcelain bowls.
据香港南华日报报道，最近网上掀起了对小猪佩奇产品的热潮，用户花上好几百块来买诸如“复古风”小猪佩奇瓷碗等物品。
The adorable dancing Pokemon duck quickly became a must-have item with its cute appearance, music speaker and wings which can flap while it shakes its body. Consumers were soon sticking paper notes with funny messages on the toy duck’s wings and posting pictures online, sparking envy buying of the toys.
这只可爱会跳舞的口袋妖怪可达鸭很快成为“人手必备的物品”，它有可爱的外表、音乐扬声器，以及可以摆动身体的手臂。消费者很快在玩具可达鸭的手臂上贴上印有有趣信息的纸条，并在网上发布图片，引发了对可达鸭玩具的争先购买。
Demand for the toy has become so intense that speculative online sellers are demanding as much as 500 yuan (US$75) for the toy, far higher than KFC’s set meal price of 59 to 109 yuan (US$9 to US$16) including the toy duck giveaway.
对这种玩具的需求变得如此强烈，以至于投机性的在线卖家对这种玩具的要价高达500元(75美元)，远高于肯德基包括玩具鸭赠品在内的套餐价格59至109元(9至16美元)。
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speculative /'spekjʊlətɪv/ 投机的:bought or done in the hope of making a profit later，举个例子：•speculative investments投机性的投资
Some online merchants have taken things even further with an “eat on-behalf” service. They buy the KFC meal set, eat it for the customer and then send them the toy with a price mark up from 10 to 30 yuan (US$1.50 to $4.50). They promote their service by saying: “Calorie for me, toy for you”.
一些网上商家更进一步推出了“代吃”服务。他们购买肯德基套餐，替顾客把套餐吃掉，然后把可达鸭玩具给用户送过去，收取额外的10-30元(1.5美元到4.5美元) 。他们宣传他们的服务时说:“卡路里给我，玩具给你”。
Shanghai Municipal Consumers’ Rights Protection Committee said on WeChat on Tuesday that it has checked with KFC and was told that all the Psyduck toys have run out of stock on the mainland.
上海市消费者权益保护委员会周二在微信上表示，已向肯德基核实，并被告知所有可达鸭玩具在大陆已经缺货。
In January this year, KFC suffered a public backlash in China after selling a promotional chicken meal set containing a blind box with limited-edition toys. Some blind box lovers spent as much as 10,000 yuan (US$1,500) buying more than 100 meal sets hoping to secure all the collectible toys and they often dumped the food.
今年1月，肯德基在中国销售了一套含有限量版玩具盲盒的促销鸡肉套餐后，遭到了公众的强烈反对。一些盲盒爱好者花了10，000元(1，500美元)购买了100多套餐具，希望能拿到所有可收藏的玩具，他们甚至还会经常倒掉食物，只要玩具。
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backlash /'bæklæʃ/ n.强烈抵制；激烈反对；【常见介词搭配+against】英英释义为：a strong negative reaction by a number of people against recent events, especially against political or social developments，比如说：a backlash against any future reforms对未来任何变革的强烈反应
The company was heavily criticised for encouraging food waste at a time when Chinese authorities were working hard to curb excessive consumption and food wastage. The China Consumers Association criticised the company in a statement: “KFC uses this hunger marketing strategy to attract consumers. It will easily lead to impetuous consumption, with much food wasted.”
在中国政府努力遏制过度消费和食物浪费之际，该公司因鼓励食物浪费而受到严厉批评。中国消费者协会在一份声明中批评该公司:“肯德基利用这种饥饿营销策略来吸引消费者。这很容易导致浮躁的消费，浪费很多食物。”
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